Stories are all we have and virtually everything is built around stories. Each one of us, before visiting anywhere in the world we hear stories about that place which influence our decision to visit that place. The same applies to established brands, with businesses being set up because the owners have a particular story to share with the world.
This course begins with an introduction to the concept of brand storytelling, how as humans we connect more with stories we hear, and if applied to businesses would help customers connect with our brands.
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Maryam Bukar Hassan walks you through different brand stories including her personal story that helps spark the interest of the customers, she shares how you can strategically plan your campaigns for the right audience, and how to use the power of social media to consider a perfect outlet that matches your brand and conveys your story.