Storytelling for Business: Building a Great Brand
By the end of this course, you will be satisfied to have gained knowledge on how you can efficiently promote your brand through running effective campaigns, how to use social media to tell your brand story, and how to make your potential client care by design and not by chance.
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Course Trailer

About this course

Stories are all we have and virtually everything is built around stories. Each one of us, before visiting anywhere in the world we hear stories about that place which influence our decision to visit that place. The same applies to established brands, with businesses being set up because the owners have a particular story to share with the world. 

This course begins with an introduction to the concept of brand storytelling, how as humans we connect more with stories we hear, and if applied to businesses would help customers connect with our brands.

1

Certificate

Yes

Test

6+

Modules

100+

Course Minutes

No chapter found in this course

Course Benefits

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How to craft your story

Discover the secrets of storytelling with our course. Learn to craft your story, captivate your audience, and make your narratives unforgettable.
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How to create an Effective campaign

Master the art of creating an effective campaign. Learn to strategize, engage your audience, and achieve exceptional results.
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Gain useful tips and lessons about making money in general

Gain practical tips and lessons to enhance your ability to make money successfully and sustainably.

MEET THE INSTRUCTOR

Maryam Bukar Hassan

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Maryam Bukar Hassan walks you through different brand stories including her personal story that helps spark the interest of the customers, she shares how you can strategically plan your campaigns for the right audience, and how to use the power of social media to consider a perfect outlet that matches your brand and conveys your story.

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SME Digital Academy Our vision is to educate, empower and elevate millions of MSMEs in Nigeria and across Africa. Phone number: +234 81 327 99379 | +234 806 715 3900 [email protected]
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