Why buy 1 when you can get 7 courses at 75% discount and save up to N45,000.00. This course is part of a Bundle of 7 Courses being sponsored by SMEDAN. 

Storytelling for Business: Building a Great Brand 

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  • Author: Maryam Bukar Hassan 
  • Level: Everyone
  • Modules: 7
By the end of this course, you will be satisfied to have gained knowledge on how you can efficiently promote your brand through running effective campaigns, how to use social media to tell your brand story, and how to make your potential client care by design and not by chance.

This course comes with a Certificate of Completion signed by the DG-SMEDAN, which can form part of your Business Documentation that can create more opportunities for your business. The Certificate can also be shared on Linkedin or Facebook or Twitter directly from your dashboard.   

Stories are all we have and virtually everything is built around stories. Each one of us, before visiting anywhere in the world we hear stories about that place which influence our decision to visit that place. The same applies to established brands, with businesses being set up because the owners have a particular story to share with the world. 

This course begins with an introduction to the concept of brand storytelling, how as humans we connect more with stories we hear, and if applied to businesses would help customers connect with our brands. 
At the end of this course, you will have gained the following:
  • How to craft your story
  • How to create an Effective campaign
  • How to use the Power of Social media
  • Get a Certificate of Completion signed by the DG-SMEDAN
  • Gain useful tips and lessons about making money in general 
  • Become a member of the SME Digital Community
Meet the instructor

Maryam Bukar Hassan

Maryam Bukar Hassan walks you through different brand stories including her personal story that helps spark the interest of the customers, she shares how you can strategically plan your campaigns for the right audience, and how to use the power of social media to consider a perfect outlet that matches your brand and conveys your story.