Creating a personal brand can be a difficult task. And not knowing where to start is one of the easiest ways to get lost in the process. Your brand is what distinguishes you from your rivals, creating a lasting impression of you in the minds of your audience and customers. Without a strong personal brand that attracts your target audience, you may find yourself struggling to build a profitable business. This course starts by going through the concept of personal branding, then dives deeper into the importance of online and offline engagement, and also exploring some personal branding tips and examples.