Building Brand Authenticity in a Digital Age - A Small Business Guide

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  • Author: Sapphital Original
  • Level: Basic
  • Modules: 7
Course overview
Authenticity stems from making integrity your foundation. Maximize the potential of your business by understanding how to identify and engage with your audience. You will also understand how to sell your products and services on various social media platforms.

CERTIFICATE INCLUDED
This course comes with a Certificate of Completion signed by the DG-SMEDAN, which can form part of your Business Documentation that can create more opportunities for your business. The Certificate can also be shared on Linkedin or Facebook or Twitter directly from your dashboard.   

You will learn how to develop, organize and implement a content marketing strategy, analyze and measure the effectiveness of content marketing, write compelling copy, set a strategic framework when writing. You will also learn how to put the ideas presented to you into action and build your own personal brand through content marketing.
KEY LESSONS THE COURSE
At the end of this course, you will have gained the following:
  • The understanding of market engagement
  • The use of influencers and networking to your advantage
  • Get a Certificate of Completion signed by the DG-SMEDAN
  • Gain useful tips and lessons about making money in general 
  • Become a member of the SME Digital Community
Don't Hesitate!
Meet the instructor

Sapphital Original

This is a Sapphital Original course. This course has been carefully developed and delivered engagingly to foster learning through a collaborative effort of a team of researchers, content developers, animators, videographers, graphic designers, voice-over artists, presenters. The coming together of 100% Head, 100% Hands, 100% Heart to ensure top-quality learning.    
Patrick Jones - Course author